How to Shoot Products and Style Flatlays for Instagram
Jul 23, 2018 | By: Annie Vovan
Here are a few of my top tips for creating gorgeous flat lays!
ON SIMPLE STYLING...
1) Go with a clean and non distracting background. White is pretty typical to start with because you can build in color and not take away from your products you want to feature. You can easily get white foam board if you don't have a white countertop.
2) When styling, think about the rule of thirds. This means put the object that you are trying to draw the attention to and most important to in one of the points of the rule of thirds grid. You can set up your iphone to do this for you. Go to Settings >>Camera >> Grid and enable it.
3) When in doubt, use an odd number of objects instead of even numbers.
4) Add a human element. I use hands because it brings a relatable feeling to those looking at the image. It captures the viewer's eye because lifting up a fork, reading a book, typing on the computer or writing a letter are relatable things.
5) Add props: To create bring in more interest to your photo consider adding fabric, fruit, veggies, fresh florals into your photos. When styling items in a flat lay, you can use all of these items to capture an audience and they will want to stop and investigate the image out of curiosity.
1) If you are shooting only for instagram, you'll have to make sure you leave enough room to be able to create a square crop.
2) Use a step stool or ladder to get above your image. Sometimes I have to aim without looking through my viewfinder and make adjustments when I see the image captured.
3) If you can't get high, then place your flaylay on the ground and then stand over it.
4) I am a natural light photographer, so I bring my flatlays closer to the window.
5) If shooting at restaurant, use a white napkin as your backdrop or use the white napkin to "bounce" light onto your food.
6) My lens is a Canon 35/1.4mm and I love it! This is the ONLY lens I have shot with for the last 2 years!